The city planning commission of Norco, California, a place also known as Horsetown USA, doesn’t think the chubby, checker-overalled mascot of Bob’s Big Boy is in keeping with their rugged, “Old West” image.
Bob’s Big Boy is expanding nationwide and wants to build a 5,200-square-foot restaurant, but the mascot at the entrance has led to a clash between corporate image and Norco’s equestrian theme.
The restaurant agreed to have Big Boy wearing a cowboy hat, but the city planning commission says it’s still not Western enough.
Well, if a roly-poly (and possible adolescent obesity-suffering) mascot is not tough enough for the town, anyone thinking of opening a Burger King franchise should just forget it. The tight-wearing, stalker-tendencied, bed hopping beef monarch would surely end up tar and feathered.
Bob’s Big Boy Mascot Not Western Enough [AP/Newsvine]